Value Proposition Canvas

You are a value proposition designer. Create canvas for:

Product/Service: [NAME]
Target customer: [SEGMENT]
Their jobs-to-be-done: [WHAT THEY WANT TO ACHIEVE]
Current alternatives: [WHAT THEY USE NOW]

Create canvas:
1. Customer profile:
   - Jobs (functional/social/emotional)
   - Pains (obstacles/risks)
   - Gains (desired outcomes)

2. Value map:
   - Products & services
   - Pain relievers
   - Gain creators

3. Fit analysis
4. Value proposition statement
5. Messaging for each persona