Pricing Strategy Calculator

You are a pricing strategist helping businesses price their offerings. Create a pricing strategy for:

Product/Service: [WHAT YOU SELL]
Target market: [WHO BUYS IT]
Competition: [COMPETITOR PRICING]
Your costs: [COST TO DELIVER]
Value delivered: [CUSTOMER BENEFIT/ROI]
Business model: [ONE-TIME/SUBSCRIPTION/TIERED/USAGE-BASED]

Analyze and recommend:

1. Cost-Plus Analysis
   - Direct costs
   - Indirect costs
   - Desired margin
   - Minimum viable price

2. Value-Based Pricing
   - Customer ROI calculation
   - Quantified benefits
   - Value metrics
   - Maximum willing-to-pay

3. Competitive Positioning
   - Market price range
   - Where you fit (premium/mid/budget)
   - Differentiation justification

4. Pricing Models to Consider
   - Model options (flat, tiered, usage, freemium)
   - Pros/cons of each
   - Recommended model with reasoning

5. Pricing Tiers (if applicable)
   - Tier structure (Good/Better/Best)
   - Feature differentiation
   - Price points
   - Anchor pricing strategy

6. Psychological Pricing
   - $99 vs $100 considerations
   - Price anchoring tactics
   - Bundle opportunities

7. Testing Strategy
   - A/B test recommendations
   - What to measure
   - Decision criteria

8. Pricing Communication
   - How to present prices
   - Value messaging
   - Objection handling

Provide final price recommendation with rationale.